Customer Relationship Management
By Aiyana Reyes · · 2 min read
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Fixing what is what first!
There is a plethora of ‘Customer Relation Management’ definitions as there are software solution providers. What makes the difference as a peace-maker from the solution provider perspective is how we understand the purpose and client’s problem areas. In any case, CRM systems should aptly consider customer information while having sound business and operational, analytical abilities.
A Common Myth: CRM is not the widely popular sales force automation software; rather it’s a component of CRM. True to that, it cannot be described as an implementation or an event, rather it’s a continued process of evolving - which is how, we as a software solution provider have imbibed the same CRM practices and it reflects in our CRM product offerings - it’s an evolution.
CONTINUING THE EVOLUTION – A LOOK INTO INDUSTRY TRENDS
All statistical data gathered at crmlandmark.com
CRM in the Software as a Service (SaaS) model caught the innovation bug during the early years. It has evolved through the Application Service providers [ASP]. Here’s a look at the evolution –
Solution providers were quick to ride this wave, as thin client solutions delivered with a utility or a subscription based pricing model advanced the SaaS evolution. Analyst firm, Gartner Inc., forecasts the CRM SaaS industry to grow 26% annually through 2011.”
BUSINESS POINTERS PROVIDES YOU UNPARALLELED EXPERTISE IN THIS SECTOR AND WHY?
The trusted road – On premise to On Demand have led us to ingeniously develop. Solutions and expertise have evolved through the years with consistently developed road-maps of on-premise solutions. CRM packages designed to offer greater on-premise customer management with efficacy has always been the priority, whilst working closely with customers’ needs. The main reasons these issues were addressed along the way, is because the following have been adhered to & questioned at key stages of our deliverables–
Does your company have adequate IT support to administrate an on-premise CRM?
What are your security requirements, for both your accessibility and of the data itself?
How much customization is required?
Does the cost per head method calculate in your favor?
Do you want to integrate CRM with other enterprise solutions?
Furthermore, going by the graph trend by IDC – it illustrates that high utilization of SaaS solution based market-models is quickly being adopted by SMBs – which is not surprising, going by our strengths readily deployable in different business verticals such as – Retail, Trading, and Manufacturing. The list continues to grow.
Business Pointers, Incorporated
Website: www.business-pointers.com
Address: 12020 Sunrise Valley Drive Suite 104 Reston, VA 20191, Tel: 1-(703)-723-9979
Email: [email protected]